It started with Centex 12 hour sales for up to $150,000 off.
Meritage Fired Back with 48 hour sales.
Upping the ante time-wise is Ryan Homes offering $20,000 – $70,000 off
For “a limited time” only
On their Lovettsville, VA homesites.

$40,000 Off for a Limited Time Only!!!!

*Limited Time Only. Offer valid on select communities. May not be combined with any other offer. Listed prices do not reflect the additional discount. Must use NVR Mortgage. Prices and offers subject to change without notice.

Notice how the red star says $20,000 – $70,000 off but the text says $40,000.
I called Ryan at the number shown in the ad and the salesperson was not even aware of an online ad. I asked what units were $70,000 off and she did not know but thought it might be on the “executive series”. I asked the price range for the “executive series” and the salesperson did not know that either.

After a brief interlude I was told that the “executive series” was priced $529,000 to $589,000.

So if one can get $70,000 off that line (I do not know because they do not know) that would be about 12-13% off depending on model.

Somehow I expect to see a lot more “limited time offers” from a lot more builders with even higher percentages off.

Mike Shedlock / Mish/