At the intersection of 47th and Wallace in Chicago, from the Chicago Tribune Photo Gallery (images change so you may not be able to find it) we find …
Mark Writes
(No, the photograph wasn’t Photoshop-ed)
As a graphic designer who has worked on many highway projects throughout my career – including highway signage – I can promise you that through the design, printing and installation process this sign was seen by no less than 15 to 20 people prior to it’s finished installation.
None of them understood the mistake… …or none of them cared.
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